Thursday, February 23, 2012

My Future Held in a 3.5"x2" Card


In such a creative field, one needs to be unique to create a standing first impression. Throughout my readings and constant visits to graphic design websites, I have learned the powerful impact of a business card. This small dimensional card is used to capture your personality and character as both a human and a designer. A potential employer may take a quick glance and then make the first impression. It is crucial to stand out and emphasize your strengths as a designer.

The hardest part of the process behind me, my branding is now chosen. My logo concept is a chameleon. While researching the animal totem, I found the chameleon represents quickness and adaptability to change. Embodying strong intuition and independence, the chameleon changes colors rapidly and easily. Thinking of the possibilities to execute this idea was immediately flooding my mind.

Throughout my research, I came across an article in Smashing Magazine about the process and technique used to create business cards. The article provided information about working with your printer as well as how to prepare the files. As a student, this was very helpful because this will be my first experience. However, I was intrigued with the different ways I can execute my ideas for my chameleon.

With excitement also comes a little anxiety. I was reminded recently that we as seniors only have 9 weeks left of school. When told, the first thing that came to mind was gathering and creating my portfolio. Will it be enough time?

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